Twitter was ablaze with speculation on what this was. Only later did we find out that Jay Z and Samsung were working together on a novel way to release his newest album.

Magna Carta/ Holy Grail would be available for a free download at 12:01am EST on July 4th to the first million users of a new Samsung app. The album would then be widely released for purchase on July 7th.Īs Jay Z said in the commercial, the internet is the new Wild West and he wants to write the new rules. While the album received lukewarm reviews, Jay Z should get props for thinking of novel ways to drive anticipation and conversation. Always the savvy business…man, Jay Z was thinking of new marketing schemes long before Beyonce, Drake, and Tyga would surprise release their own albums. One of my first managers gave me invaluable advice regarding email. “Always communicate and follow up via email. This leaves a trail and helps maintain accountability.” Even if you spoke about it person or over the phone, make sure the next steps are written down and communicated via email. I get it, life happens and at times, things fall through the cracks, or someone (maybe you) misunderstands an assignment or objective.

But if you have a paper trail of next steps and responsibilities, it will be easy to go back and see where the miscommunication occurred or the proverbial ball was dropped.

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